Tuesday, April 10, 2018

Lululemon Wunder Under Review & Care Tips

If you read my last post, then you know representation in marketing and advertising has been on my mind lately. Now, you might be saying, why would you buy something from Lululemon if that's what you've been thinking about? Isn't their sizing so jacked up there's basically no difference between a 2 and a 10?? Isn't that a fat-shaming brand???

These are all totally legitimate questions. Lululemon's founder and former CEO certainly made some messed-up comments blaming design flaws on consumers' bodies back in 2013 - no good. Since then, the brand has done some major damage control (and product enhancements), including finding a new CEO. Yet, even that did not fix their problems as Lululemon has recently launched another search for a CEO after the body-shamer's successor engaged in "inappropriate workplace behavior." Certainly, a company with trouble, but we've all got problematic faves and have to continue to ask more of the places where we spend money.

I decided to take a stroll down Lululemon lane because it was a  of some of my favorite fit girls and I've never seen a woman's butt not look good in a pair of leggings from Lululemon. I recently started practicing yoga more regularly and as someone with a thing for activewear, I took this as an opportunity to dive into high-end yoga-wear. I was also curious about how these pants would fit a woman like me who has been thick before starting to lift and typically has issues finding pants that fit both my hips and waist.

Monday, April 9, 2018

Fashion Needs an Inclusion Rider

I’ve been reading a lot about diversity and inclusion in the influencer fashion space lately, and thought I’d share some of my findings and thoughts with you all.

Back in January, online retailer Revolve found itself at the center social media fiasco after, once again, hosting a group of social media influencers who all had light skin and were thin during a lavish trip. Now, the women were of different racial and ethnic backgrounds, but they all had fair skin, leading to the hashtag “RevolveSoWhite”. This sparked a discussion around skin tone and body type diversity in the social media influencer sphere. Namely, who gets to be an influencer and why?